In 2010 we launched myMind, one of the first mind mapping apps for iOS.
It featured the first truly touch interface for a mind mapping app and offered a notes‑first experience as opposed to designing a diagram in a graphical editor.
We removed the hard-to-understand toolbars and the features that hardly anyone uses. Instead, we focused on a small set of highly functional features, all presented in a familiar notes‑like interface.
It later morphed into Mindjet (now Corel) MindManager for iOS.
In 2018 we launched Escape, streamlining the mind mapping experience even more. It builds on myMind experience and continues its mission: Making mind maps as ubiquitous and simple as Post-its.
Escape comes from the Esc key. Escape key is a wonderful piece of UI in itself. You don’t need to read the manual to learn what it does. It’s always there, and it always does what it says on the tin.
Escape bridges the gap between notes apps and mind mapping. People see beautiful diagrams posted on the internet and think: ‘I don’t have the skills to do it’. And there's also people that don't need aesthetic diagrams, but would benefit from the canvas like experience, as opposed to linear notes in a text document. They just want to take notes and highlight them, but they think that the tools are too complicated.
For all of them we are making mind mapping more simple, more like taking notes in a vanilla notes app.